Email List as Online Marketing

One very important form of marketing is the creation of an email list.

It’s very interesting but many business owners ignore this when they put together their marketing program. When it comes to online marketing list creation is the mainstay and the main push by many online vendors.  You should seriously consider email marketing as at least one tier of your Internet marketing campaign. Many business owners shy away from email marketing because they believe all email marketing campaigns are purely spam. However, nothing could be further from the truth and not doing this type of marketing can cause your business to lose out on a great deal of business. By not appealing to potential customers via email, your business may lose a great deal of business to competitors who are using email marketing campaigns to reach customers around the world. However, the first step of an email marketing campaign should be creating an email distribution list. We will discuss some popular options for doing this and we’ll help you learn more about what is acceptable and what is not when it comes to email marketing.

Email Marketing

Once you have made the decision to start using email marketing to promote your business your next task will likely be compiling an email distribution list. This is essentially a list of email addresses to which you will email your advertising and promotional materials. One common way to gain a list of email addresses is to purchase a list from distributors. However, this may be a waste of money. Stay away from it.  The problem with purchasing an email list is that you have no way of knowing whether or not the members of the list would have any interest in your products or services. This is very important because while you want to reach a large audience with your email marketing you also want this audience to be members of your overall target audience.

Purchasing Email List

When you purchase an email list you may be sending your email messages to some users who might be interested but this is largely coincidental and is not likely to be well received because the message was not solicited. This would be what I call SPAM! Not worth it.

Online users are very quick to delete materials they believe to be spam without even opening or reading the emails. In fact some Internet service providers include spam filters which may automatically delete your emails if your messages are deemed to be spam. These filters run complex programs on the subject heading and content of the message to determine whether or not it is spam and are quite adept at weeding out spam. Therefore you run the risk of having your email marketing effort turn out to be a complete waste if your message doesn’t get read.

Creating an Email List: A far better Way

A far better way to create an email distribution list for your email marketing campaign is to ask current customers as well as interested potential customers to register with your website to receive additional information and periodic updates about your products and services as well as other information which might be of interest to them. This provides you with a database of email addresses from current customers as well as potential customers who have a genuine interest in your products and services and who are interested in learning more about these products and services.

Offer something that will entice your visitors to subscribe with you:

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First Name:
Email address:

Content is still king!

Once you have a list of interested customers or potential customers you can send them emails or create  and send them newsletters. These documents should contain a wealth of valuable information as well as a soft sell pitch for your products and services. This information will be valued by the readers and may help even  persuade them to buy your products and services.

PostScript:

You might also want to include useful links to either your website as well as other websites which may be of interest to your readers. Each contact whether it is an email with information or newsletter should also contain a portion which urges the reader to take a specific action such as making a purchase or at least investigating your website offerings further.

Best wishes in your ventures

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One Response to “Email List as Online Marketing”

  1. […] This entry was posted on Monday, December 8th, 2008 at 4:01 pm and is filed under Brand, advertising and the small business , business colateral, corporate you, email list marketing, marketing small business . You can follow any responses …[Continue Reading] […]

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