Archive for the ‘Personal Credit’ Category

Financial Crisis For Beginners

Friday, October 17th, 2008

Check out this very informative and easy to understand article on the Financial Crisis we are going through right now. This article can be found in it’s entirety at BaselineScenario.com and it will be well worth reading. Enjoy the Financial Crisis for Beginners.

QUOTE:
Financial Crisis For Beginners

We believe that everyone should be able to understand how the financial crisis came about, what it means for all of us, and what our options are for getting out of it. Unfortunately, the vast majority of all writing about the crisis – including this blog – assumes some familiarity with the world of mortgage-backed securities, collateralized debt obligations, credit default swaps, and so on. You’ve probably heard dozens of journalists use these terms without explaining what they mean. If you’re confused, this page is for you… (Some of the explanations on this page are simplified and not 100% accurate; their goal is to explain the key concepts to a general audience.)

Historically local banks took deposits from savings account customers and lent money to homebuyers. They paid 1% for the savings accounts and collected 6% on the mortgages, and the spread (5 percentage points in this case) was more than enough to compensate for any homebuyers who couldn’t pay their mortgages. (The numbers are illustrative only.)

Then, as any explanation of the subprime crisis says, banks started reselling and securitizing mortgages. But what does it mean to resell (let alone securitize) a mortgage?

To understand this, you have to look at it from the bank’s point of view. To them, a mortgage is a product. This product gives them a monthly stream of payments – about $1,000 per month for a 30-year, fixed-rate mortgage on a loan amount of $150,000 (numbers are very approximate), but that stream is not guaranteed; the homebuyer might not be able to pay (in which case they might have to renegotiate or foreclose, both of which are costly), or might pay the whole thing [off] early. The price they pay for this product (this stream of payments) is just the loan amount; from their perspective, they are “buying” the stream of payments by paying you the loan amount. The lower the interest rate you get, the higher the price they are paying for your payments.

If Bank A resells your mortgage to Bank B, Bank B buys your payment stream from Bank A in exchange for a lump sum of money. Under stable market conditions, the lump sum that B gives A will be about the same as the lump sum you received from A (in which case A only makes money from various fees). You can also think of this as Bank B loaning you the money for your house, with Bank A acting as an intermediary.

Now, in practice, Bank B (or C, or D, …) is often an investment bank. And Bank B often securitizes your mortgage. This means they take your mortgage and combine it with many (thousands of) similar mortgages. If the mortgages are similar according to certain objective criteria – creditworthiness of borrowers, loan-to-value ratios, etc. – they can be treated as homogeneous. (Something similar happened with corn in the 19th century; certain standards were established for different grades of corn, and from that point bushels of corn from different farms didn’t have to be separately shipped and inspected by buyers, but could be poured together into huge vats.)

Now you have a pool of, say, 10,000 mortgages, with about $10 million in payments coming in from borrowers every month. That pool as a whole has a price – the amount someone would pay to get all of those payment streams of that riskiness. In a securitization, the investment bank divides the pool up into many small slices [also referred to as tranches] – say 1,000 in this case. Each slice can be bought and sold separately, and each slice entitles the buyer to 1/1,000th of the payments streaming into that pool.

The price of these slices is based on current assumptions about the riskiness of those payments – the riskier those payments are perceived to be, the lower the price anyone will pay for a slice of them. The problem is that at the time those mortgages were securitized, the buyers assumed that housing prices could only go up, and therefore the payments were not very risky; when housing prices began to fall, many more borrowers became delinquent than had been expected. As a result, if you own a slice of that pool, you still own 1/1,000th of the payments coming in, but your expectations of how many payments will come in are much lower than they were when you bought the slice.

(A collateralized debt obligation [CDO] is a securitization where the slices are not created equal. Some slices are entitled to the first payments that come in each month, and hence are the safest; some slices only get the last payments that come in each month, so when people start defaulting, those are the slices that lose money first.)

This brings us to writedowns and, eventually, to the subject of banking capital. Let’s say you are an investment bank and you paid $1 million for a slice of a securities offering (a pool). You put that on your books as an asset (in the world of finance, a stream of payments coming to you is an asset) valued at $1 million. However, a year later, that slice is only worth $200,000 (you know this because other people selling similar slices of similar pools are only getting 20 cents on the dollar). You generally have to mark your holding to market (account for its current market value), which means now that asset is valued at $200,000 on your balance sheet. This is an $800,000 writedown, and it counts as a loss on your income (profit and loss) statement. And that is what has been going on over the last year, to the tune of over $100 billion at publicly traded banks alone.

The next problem is that, over the last two decades, most of our banks have become giant proprietary trading rooms, meaning that they buy and sell securities for profit. Let’s say you start a bank with $10 million of your own money. That’s your “capital.” You go out and borrow $90 million from other people, typically by selling bonds, which are promises to pay back the money at some interest rate. Then you take the $100 million and buy some stuff (like slices of mortgage pools), which pays you a higher interest rate than you are paying on your bonds. Suddenly you are making money hand over fist. But then let’s say that housing prices start falling, securitized subprime mortgages start plummeting in value, and your $100 million in assets are now only worth $80 million. Since the value of your debt ($90 million) hasn’t changed, you are technically insolvent at this point, because your losses exceed your capital; put another way, the money coming in from your slices of mortgage pools isn’t enough to pay your bondholders.

According to some observers, this is where Fannie and Freddie were until they were bailed out by the U.S. government; by certain accounting rules, they had negative capital.

Crises of confidence and bank runs

The discussion above describes how a bank can become technically insolvent – that is, their assets become worth less than their liabilities. However, since the Lehman bankruptcy on September 15, the crisis has moved into a new phase. In this phase, financial institutions are facing liquidity runs, or bank runs, whether or not they are solvent. How can this happen?

To understand this, first you have to understand the time dimension of assets and liabilities. A 30-year mortgage, for a bank, is a long-term asset. They will get a mortgage payment every month for 30 years and, most importantly, they can’t call in the loan before then; that is, they can’t demand that the homeowner pay it back [early]. Bank assets have different maturities, or durations, but a lot of them are medium and long term. On the other side, banks have liabilities with different maturities. For example, deposits (savings accounts) can be withdrawn at any time, so their maturity is essentially instant. Banks also issue bonds: in exchange for some money up front, the bank typically has to pay the bondholder (lender) a fixed monthly payment for some period of time, and then pay back the face value at the end of that period. Banks also engage in many more exotic forms of financing, such as repo agreements, where the bank sells a security to a counterparty for $99 and promises to buy it back for $100 some time later.

The general point, though, is that banks tend to borrow short and lend long. In the classic case, the bank takes money from depositors and loans it out as mortgages. The bank may have $100 in deposits and may lend $80 of it out as mortgages, which means it has $20 in capital and a leverage ratio (assets to capital) of just 5, which is pretty low, and it is very solvent on paper. But do you see the problem? If every depositor tries to withdraw his money at the same time, the bank can’t call in its mortgages, and there won’t be enough cash for everyone. Now why would this happen, since it is unlikely that everyone will need his cash at the same time? It happens if each depositor starts worrying that his or [her] money might not be safe, and that every other depositor will try to withdraw money, then everyone tries to withdraw his money at the same time.

In ordinary times, bank runs don’t happen. First, the FDIC insures all deposit accounts up to $100,000 [now $250,000] per account holder, precisely to prevent this kind of panic. However, in a real bank many of the liabilities are not deposit accounts and hence are not insured. Second, banks can ordinarily borrow money “against” their assets; that is, a bank with $100 in good mortgages can borrow almost $100 from another bank – or, under certain conditions, from the Federal Reserve – by pledging those mortgages as collateral. If the bank’s assets are securities – mortgage-backed securities or CDOs, for example – they can also be used to raise short-term money.

These are no ordinary times, however. The fundamental problem is that all players in the financial system have realized that a bank that is solvent (assets > liabilities) can still be subject to a bank run. Once that happens, Bank A doesn’t want to lend money to Bank B for two reasons: first, Bank A wants to hold onto its cash in case it becomes the target of a bank run; and second, Bank A is afraid that Bank B could be the target of a bank run, and hence is afraid that if it lends to Bank B it won’t get its money back. Like all such panics, of course, this becomes self-fulfilling: because banks don’t want to lend, banks can’t get short-term credit, which makes them vulnerable.

This hits home when a bank has to “roll over” its short-term liabilities. Remember, banks borrow short and lend long. So periodically – almost continuously, in fact – banks have to pay off and replace their short-term liabilities (or just agree with the lender to extend the loan another 30 or 90 days). And even though depositors are insured, all the other liabilities are not insured. The bank run happens when none of the short-term lenders want to extend their loans, and no one else is willing to offer a short-term loan.

In short, this is what has been going on during the last few weeks. The key characteristic of such a crisis is that banks can be hit by bank runs – and go bankrupt – even if their assets are worth more than their liabilities. The Fed has vastly expanded the amount of money it is willing to lend to banks and the range of collateral it is willing to take in an effort to provide the short-term funding banks need to fend off bank runs. In the longer term, though, the Fed is a relatively small player combined to the entire market for short-term credit, and the problem will not go away completely until that market is working properly again.

Credit default swaps

A credit default swap (CDS) is a form of insurance on a bond or a bond-like security. A bond is an instrument by which companies raise money. A company, say GE, issues a bond with a face value of $100 and a coupon of, say, 6%. This means that if you hold the bond, they will send you $6 per year (6% of $100) until the bond matures (say in 10 years); at that point, they will pay you $100 (the face value). To buy that bond, you pay them about $100. If you pay exactly $100, the yield is 6% ($6 divided by $100). If you pay less, the yield is more than 6%. How much the bond actually sells for depends on how risky you think GE is (the chances that they will go bankrupt and won’t pay you) and on what interest rates you can get for other, similarly-risky bonds in the market. Bond-like securities, like CDOs, are similar in these basic respects.

When you buy a bond, you are taking on two types of risk: (a) interest rate risk and (b) default risk. Interest rate risk is the risk that interest rates in general will go up. If interest rates go up, the value of your bond goes down (bonds are traded in the secondary market), because you are still only getting $6 per year. Default risk is the risk that the bond issuer goes bankrupt and doesn’t pay you back. A CDS is called a “swap” because you are swapping the default risk – but not the interest rate risk – to another party, the insurer. The bond holder pays an insurance premium – typically quoted in basis points, or one-hundredths of a percentage point, per year – to the insurer. In exchange, the insurer promises to pay off the bond if the issuer goes bankrupt and fails to pay it off. At the time the CDS goes into effect, the expected value of the premium payments (a small amount every year) should exactly equal the expected value of the insurance payments (a large amount, but only if the issuer defaults).

This sounds pretty simple, right? So how did CDS become a dirty word? There are two main wrinkles to be aware of.

First, in order to buy a CDS (I call the bondholder in the above example the “buyer,” and the insurer the “seller”), you don’t actually have to own the bond in question. These are over-the-counter derivative contracts, which means they are individually negotiated between buyers and sellers. As a result, CDS became the tool of choice for betting on the likelihood of a company going bankrupt. If you thought the chances of company A going bankrupt were higher than everyone else thought they were, you would buy a CDS on company A. Three months later, when everyone else realized company A was in trouble, the market prices for CDS would have gone up, and you could either sell your CDS to someone else at the higher price, or you could sell a new CDS at the higher price. (In the latter case, you still have your original contract, and you [write] a new contract with a new buyer.) As a result, there are a lot of CDS out there; estimates are generally around $60 trillion, which means the total face value of the bonds insured is $60 trillion.

Second, CDS are not regulated, and in fact there was a measure inserted into an appropriations bill in December 2000 that blocked any agency from regulating them. Traditional insurance, by contrast, is highly regulated. Insurers have to maintain specific capital levels based on the amount of insurance they have sold; certain percentages of their assets have to be investments of specified quality levels; and, for personal insurance and workers’ compensation at least, private insurance companies are generally backed up by state guarantee funds, which charge a percentage of all insurance premiums and, in exchange, pay off claims for bankrupt insurers. The CDS market had none of that, so a bank could sell as many CDS as it wanted and invest the money in anything it wanted.

So, 2008 rolled around, and bonds started going bad. There were CDS not just for traditional corporate debt, but also for mortgage-backed securities, CDOs, and secondary CDOs. During the boom, when everyone was optimistic, CDS for these exotic products were cheap; when they started failing, the price of CDS shot up, and anyone who had sold these swaps was looking at losses on them. So CDS were one way that losses on subprime mortgages triggered writedowns at other financial institutions. This only got worse as banks, such as Bear Stearns and Lehman, started failing, and people who had sold CDS on their debt faced even larger losses. So the most basic problem with CDS is that the insurers selling them (and many of the companies selling them were not insurance companies) sold them at excessively low prices, and now they are facing major losses.

Second, you have the risk that the insurance companies won’t be able to pay. If a financial institution – say, AIG – sold a lot of CDS based on the debt of a particular company – say, Lehman – there is a risk that it won’t be able to honor all of those swap contracts. In that case, their counterparties – other banks – may be looking at losses they thought they were insured against. If Bank B bought a CDS from Bank C on the debt of Company X, and Company X defaults, Bank B thinks it has a payment coming to it from Bank C; but if Bank C doesn’t have the cash, Bank B won’t get its payment. Even worse, let’s say Bank B bought a CDS from Bank C, and then sold a different one to Bank A. Bank B thinks it is perfectly hedged, and Bank A thinks it has a payment coming. But if Bank C can’t pay out, Bank B may not be able to pay Bank A – and these chains can go on and on and on. So CDS are one of the things that create uncertainty in the banking sector; a bank may look healthy, but it may be counting on CDS payouts from other banks that you can’t see, so you can’t be sure it’s healthy, so you won’t lend to it.

The cumulative effect of CDS is to spread risk, which sounds good, but to spread risk in unpredictable and invisible ways. One of the major reasons why the government refused to let AIG fail – one day after letting Lehman fail – was that AIG was a large net seller of CDS, and if it had defaulted on those swaps no one could predict what the implications would be for the rest of the financial sector. At this point in the financial crisis, it would be a mistake to blame the whole thing on CDS, but they have had the effect of amplifying and spreading uncertainty in ways that have reduced confidence in the financial sector.

Stock market vs. credit market

Fears of a global economic slowdown are reflected in the stock market. Stocks are claims on the future cash flow of companies, and companies do better during economic growth periods than during recessions. When sentiment shifts from the belief that we will see a short, mild recession to the belief that we will see a long, harsh recession, the stock market goes down. By contrast, the acute credit crunch is reflected in the credit market in the record-high prices that banks are charging to lend to each other and to ordinary companies.

Although you and I and most people with investments have more money in the stock market than in the credit market, the stock market is more a gauge of sentiment than an independent force in the economy. Lower stock prices make it more expensive for companies to raise equity capital, but most companies raise more money by issuing debt than by issuing stock. And when people’s investments go down, they tend to spend less, but only a little; if their 401(k) goes down by $10,000, they don’t cut back on spending by $10,000. The credit markets, by contrast, have direct and immediate effects on how companies behave; in an extreme case, no credit can mean no cash with which to make payroll.

Now the credit and stock markets are related, because when the credit market freezes up, people’s expectations about the future turn downward, and hence stock prices fall. Ironically, all the attention the credit crisis has gotten over the last three weeks has undoubtedly hurt stock prices because of all the talk about potential dire consequences. So in this context, what does the fall in the stock market mean? Probably two things. First, people are only beginning to realize that Europe is in big trouble – given its difficulty in coming up with coordinated economic policy, perhaps bigger trouble than the U.S. Because U.S. companies operate in a global economy, that will hurt all companies. Second, it means that more people are realizing that the Paulson plan is only a partial solution, which is something we (along with many other people) have been saying for a while.

As long as the credit market remains tight, fears of recession will remain high, and stock prices will suffer. The important question is when the credit market will loosen up. Right now it looks like there are still enough open issues with the Paulson plan (what price, which securities, how fast) that lenders are still waiting and seeing. In the long term, though, the stock market will only turn up when people believe there is a credible plan for fighting the recession in the real economy. END QUOTE

This article was written by James Kwak, a former McKinsey consultant and co-founder of Guidewire Software, and is found @ baselinescenario.com.

Start-up Business Funding Sources

Friday, October 17th, 2008

This blog will be a break from the You, Inc series of blogs, and it gets back to the main goal of this site which is funding your small business.

One Unique Start-up Business Funding Source

Although this isn’t normally thought about when business owners start looking at funding for their small business start-ups, it should be high on the list as it probably is the easiest source to approach.

You’ll read about it in just a minute, in the meantime, let me start with a disclaimer: Although I say that this is the easiest to approach it isn’t the easiest to sell your idea to.

Character and Capacity

Whenever you approach a funding source, you are going to sell them on your business idea and that will require you to be very specific, very clear, and have a definite goal. Let me explain further.

Specific: You, the business owner, will need to know exactly how much money you believe you will need and how you came about that. You also need to know exactly how you are going to return the investment to the investor – the ROI.

Clear: You, the business owner, will need to be very clear on what it is that makes your business a winning investment for the person who is going to fund this project, especially in terms of what you believe your market can afford, and what your products or services will do, as opposed to another business just like yours (and, believe you me, you may have a unique product or service, but the business concept is probably around somewhere else.)

ROI: You, the business owner, will need to know exactly what the payoff (the Return On the Investment) will be for the investor and how that will impact your business. In other words, if the investor wants a return of 15% will your business be able to absorb that? If the investor wants a return of 24% will your business be able to absorb that and still stay solvent? Do you understand what the investor expects from you and are you prepared to work with investor if he or she decides to be a hands-on (part) owner of your business because [fill in the blank] disaster?

Until you have these items very clear in your mind and somewhere on a operational document or business plan, you are going to be fighting an uphill battle to convince investors that you have a winning project that is worth investing in.

So, what are these very approachable funding sources?

These very approachable funding sources are your local attorneys and accountants, who deal with several wealthy clients.

What do they expect from you?

Professionalism!

Why?

These professionals worked long and hard to acquire and keep these well-off customers and they are going to do their hardest to make sure that their anonymity is protected and will work doubly hard to make sure that their wealth is well protected. There will always be exceptions but the above are pretty much the rules.

How do you reciprocate this professionalism?

First, research your business venture thoroughly, and specially its potential. With so much history behind business creation, at least here in the United States, it will be fairly simple to gather the needed information to create a very believable business plan.

Second, err on the side of caution. If you think your business is going to need x amount of money to get started and going, double it, because you will probably need that or more.

Third, create a professional presentation and make sure that you have it proof-read, listened to, and criticized thoroughly and if need be, hire a consultant to help you with the details. If it is important to you to secure the funding, then make it first class and show how much value you place on the professionals you are going to be working with.

Fourth, show passion for your venture because you will be the only one who will have it. It’s your baby so why not paint it as the greatest kid around? If you aren’t passionate about your business venture no one else will be no matter how winnable it may be.

Fifth, persevere. There are enough attorneys and accountants around that you should be in a great position to take advantage of this opportunity. If one won’t help, buy him or her, a half hour of their time and ask for honest feedback. You may be able to find out what it takes to get to the next step or the person may simply refer you to someone else who may be closer to helping you get your funding.

Final Thoughts on Start-up Business Funding Sources:

This is another tool in your arsenal and it isn’t the end all specially at this moment in time. Funding is going to be looked at very thoroughly as investors are afraid that the collapse that is going on in the marketplace may beat a path to their doors and that will cloud their judgment. Don’t give up.

This too shall pass and soon enough you will be able to find the funding you need for your venture.

Until the next time, best wishes in your venture.

You, Inc Credit Cleanup

Thursday, October 16th, 2008

As you continue researching financing options for your business venture, this blog will address some of the things you can do to improve on your credit report. If your situation is different, you really should consult a professional, as this is generic for all.

Review Your Credit Information

The first thing that should be done is a thorough review of your credit report. Go as far as listing all the items you have on the report, on a separate piece of paper. Write down the balances and the last payment date, as well as the payment amount due. Next to each item write the last date you had a contact or there was activity on the credit report. Make sure that you verify that the entries apply to you.

Bad Credit

If you are past due on some of your debts, check the date of the last activity on that debt. Compare those dates to the statute of limitations on debt for your state. If they are past the date accepted, ignore those for now.

For the rest of the debts, here’s what you are going to look for. Review the payment history for late, missed, or otherwise, payments. If one of those creditors is a local vendor, contact their credit department and discuss ways to remove that item from your credit report. You may be able to do this with a few other creditors from out of town, as well. Your best bet is to ask when you have leverage. In other words, when you place a large order with one of these vendors, that’s a good time to ask for those allowances.

As you reviewed your credit history, another area to look for is the balance available. Compare the credit limit on a debt to what you owe on it. The higher the balance available the better off you are. So, attempt or work on reducing the balances on those maxed out items. That alone will increase your credit rating considerably.

The last item on your credit history is to determine how many debts you have that you can pay off. Go through the credit report and try to pay off as many smaller debts as you can but don’t close the accounts. Those balances will definitely help you. That will work towards your capacity and character. This is an area that will not make as great an impact as the one above but will still help.

Once you have gone through the report and made as many corrections as you can, worked on as many debts as you are able to, your next step is to make sure that they show on the report. Request a copy of the report and make sure you get it from all three major reporting agencies. This is critical as often the reporting agency will not be as willing as you might wonder to update your report as quickly as you would like.

One final thought on reviewing your report. Once you have a cleaner credit report, review one more time those debts that you have. This time add all the payments showing on the report and compare that to your income. if you are having to pay more than 30% towards your debts, work on reducing that. Although there are no specific written (or otherwise) rules that say you are good or bad credit risk if you have more than a certain percentage of debt-to-income ratios, it definitely will help you towards showing what your capacity to take on new debt will be. After all, if you are maxed out on how much you can pay out, how much do you think your creditors are going to be willing to lend you any more?

These are just some of the things you can do to improve on your credit situation. We’ll work on others on the next round.

Just in case you need to work on credit repair on your own, check out this ad for credit repair as attorneys do it.

Virtual World versus Bricks-and-Mortar.

Thursday, October 16th, 2008

There is a perception out there that the way to do business on the Web is different from that in the real world.

Virtual world as opposed to bricks-and-mortar.

Well, I believe that in some ways it is very different but the fundamentals are just about the same. Those darn fun-damentals.

Let me give seven areas where this may be just about the same.

(1)You need financing to have a business online that generates any kind of return. Your investment may be a lot smaller but you still need to have some kind of personal credit or business credit to be able to maintain your business.

(2)Your legal requirements are just about the same. You need some kind of business entity to be recognized as a business, whether you use your own name or a business alias, you still need to distinguish your web presence from all those others out there.

(3)You need a product or service to be able to generate revenue. It can be a virtual product, or an online service, or even an introduction to a live activity, product, or service.

(4)You need a marketing campaign in place fr your buyers to find you online. This is a little more complex online than it is in the bricks-and-mortar world. However, it may be a lot less costly and much more flexible online than offline.

(5)It helps to joint venture or anchor your organization with some other popular organization already out there. Much as a smaller store benefits from anchoring itself to a larger organization such as a WalMart, JC Penneys, or Target, so does anchoring yourself to sites such as Amazon, MSN, even Google.

(6)You must continually refresh your online presence, refreshing it on search engines, networking sites, and so on. This is very similar to a bricks-and-mortar business needing to continually advertise to stay in business.

finally,

(7)Cash flow is king. In the real world, if you don’t have enough money to pay for your expenses, you are out of business. If you can’t buy product to stock your shelves with, you aren’t going to be making any sales. Without sales you aren’t going to get any cash. Much the same happens online. But your outflow is a lot smaller. Your expenses are a lot less online than in the real world. Most of the time you can get by with less than $500 and create a multi-million dollar business. However, that would often be an exception to the rule.

IF you are thinking that the Web behaves differently and you want to make millions online by following some course of action you read about, or heard about online, and there are plenty out there, just remember, the principles are the same. They may resolve themselves a lot faster, in some instances, but often enough, the process is just as grinding and boring as it is in the real world. It takes one customer/buyer at a time, one sale at a time.

Here are five ways where the online business differ from real world ones.

(1)You can advertise and get results within a very short time without spending a lot of money. In the real world that may not be possible as advertising campaigns take a while to develop.

(2)You can quickly determine if a business idea is a winner or not. There are a number of ways to find out whether a business niche will generate a lot of buying responses or not.

(3)Your market research is immediate and inexpensive and you have lots of resources to help you decide which is the best way to expose your business to the Web.

(4)Your business niche doesn’t have to be in one single industry. You can adapt the concept to other industries, as cross marketing across different industries doesn’t require you to move to a different location but simply create a new domain.

(5)You can hire many salespeople without having to worrry about what benefits to provide, what pay range to give, and don’t have to worry about them showing up or not. These salespeople will often pay you for the priviledge of selling your product, at least the serious ones will.

So, there you have it.

It’s not really all that different to start a business online as it is to start one in the real world. The most important thing, irrespective of which way you go is that you do start a business.

Wishing you all the best in your business venture.

Business Credit versus Personal Credit.

Thursday, October 16th, 2008

Have you ever thought about the differences between using business credit as opposed to personal credit?

If you are in business you should. It is that important.

Think about it for a minute.

When you go to the store and buy supplies for your business office and use your personal credit card, how serious are you about your business?

First impressions are important!

More importantly, what impression are you giving others when you do this?

The business you buy the supplies from doesn’t really care, as long as the money comes in, they don’t really care where it comes from. But, if your intent is to create history of your spending as well as your business brand awareness, a personal credit card, or checking account is not going to do the job.

Personal credit is great if you are merely building up your hobby to a grand scale. A friend of mine bought a house with a large garage simply so that he could display his model trains in a unique way, without having to worry about the weather. And he did, as the display had many different model houses and communities and tunnels and bridges and a number of other very appealing displays. All this spending did not make him any more valuable at the lumber store than it did at the hobby store. They got to know him real well at both stores, but that was the extent of it.

Serious Effort, or Hobby?

If this individual wanted to change his interest or passion and turn it into a business, he would be hard pressed to get those same stores to take his effort seriously. They would eventually do so, but it would take a lot longer than needed.

When you are serious about your business, you must behave as if the business is serious. That means that you get all the accoutrements of a serious business. Here are just some of the basics:

  • A separate telephone number that is answered professionally.
  • A separate business checking account.
  • A business name or DBA alias.
  • A business license.
  • A department store credit card or store credit.
  • A business credit card.
  • Business cards,
  • Letterhead with your business name.

This is your brand!

These make up what is known as the brand of a business.

Much like many major businesses create a brand that’s recognized world wide, so should you create your own brand. It could be just your name, if appropriate. Or, it could be a business name that is in line with what you are attempting to create. Whichever way you go, make sure you differentiate yourself from the crowd.

Although one name brands are common and easy to remember (for instance, “Microsoft, Apple, IBM, Ford, Wendy’s) you don’t necessarily have to stay at one name, you could go with two: Pepsi-cola, Coca-Cola, just to name the ones I could remember. Seriously though, create a brand name that is uniquely yours and then add a logo. You want to make sure that your customers remember you if not for your product, then your brand. Once you have created your brand, protect it. It’s a valuable business asset.

Once you have created your brand, make sure that you keep your business and your private affairs separate. This, even more so, when it comes to business credit. Create a business entity and make sure that it stays a business entity because it is that important. If you won’t do that, you are not serious enough about being in business.

All the very best on your business endeavors.