Posts Tagged ‘Business Credit’

Character, more than Collateral, Counts!

Thursday, October 16th, 2008

Character still counts today!

More so in financing than any other area. Why is that, you ask?

The reason this is so, is because lenders want to know how well you meet your obligations to them. To do this they go back and look at your borrowing history.

The Credit Report

The credit report is still the best indicator of your history as far as your character goes. Here lenders will be able to find out how well you paid off other previous debts, how you are doing with current debts, and how many debts are you carrying currently.

How did you pay off your previous debts tells lenders that you were either prompt or not; fulfilled your obligations or not. And so on.

How you are doing with your current debts also tells the lenders what your ethics are in maintaining a good character. Are the payments a reflection of your honesty in meeting your obligations or do they reflect your unconcern in this area?

How many debts, and how clean they are, will be the most critical factor in showing good character. This will indicate to lenders that you have a good income, or sources of income, to meet your debt well. The higher the amount of debt that you have the more will you be able to score high for character to financing lenders. This is also known as capacity and it is a story for another day.

There are somethings you can do to help you increase your character if it is a little shady now. And, although not exhaustive, the following will go a long way to help you become a good character.

First, make sure you check your credit reports from all three major credit reporting agencies. You should be able to get a free report once a year from those agencies. But, there are a number of web sites that will allow you to get a free report provided you are willing to subscribe to the site.

Once you have the credit report, verify as much as you can, that all the debts and information listed in it is yours and not someone else’s. It does happen.

Go through the debts and check for late payments and all anomalies you aren’t sure about or can’t explain. Do research on them to make sure they are valid, they can be removed, or disputed.

Second, work on getting your loan to balance reduced as much as you can. Pay off debts faster than you are asked to pay them, in other words, don’t pay just the minimum balance but as much as you can to pay it down quickly. Once your loan to balance is such that you have a real nice cushion there, you will notice that your credit rating will go higher.

Watch out that you pay anything that’s current. Any debts that are longer than 3 years, on average, should be left alone as this will not help you in the short term. There are exceptions. So, be careful and do your homework before you attempt this.

Lastly, Cleaning your credit is just one part of the puzzle in gaining a very high character rating.

It doesn’t stop there. You also need to increase your visibility in the marketplace. This has to do with your ability to bring others into the mix. Have you joined organizations that are in line with your business interests and goals? Are you a published expert? Do you have name-recognition in any other area, as well? Can you “drop any famous personalities” into your resume?

All of these will help improve your character to the point where the lenders will show an interest in doing business with you, or at the very least, consider doing business with you.

What do you think?

Do you have the character others would appreciate enough to want to do business with you?

Does it matter?

Let me know what you think.

Also, make sure you read the rest of the options that will make you attractive to lenders (click on that link) or for that matter, to the marketplace. Don’t forget that your most important item in the marketplace won’t be the lenders you impress but the customer, the buyers, that will do business with you.

Best wishes on your endeavors.

Business Credit versus Personal Credit.

Thursday, October 16th, 2008

Have you ever thought about the differences between using business credit as opposed to personal credit?

If you are in business you should. It is that important.

Think about it for a minute.

When you go to the store and buy supplies for your business office and use your personal credit card, how serious are you about your business?

First impressions are important!

More importantly, what impression are you giving others when you do this?

The business you buy the supplies from doesn’t really care, as long as the money comes in, they don’t really care where it comes from. But, if your intent is to create history of your spending as well as your business brand awareness, a personal credit card, or checking account is not going to do the job.

Personal credit is great if you are merely building up your hobby to a grand scale. A friend of mine bought a house with a large garage simply so that he could display his model trains in a unique way, without having to worry about the weather. And he did, as the display had many different model houses and communities and tunnels and bridges and a number of other very appealing displays. All this spending did not make him any more valuable at the lumber store than it did at the hobby store. They got to know him real well at both stores, but that was the extent of it.

Serious Effort, or Hobby?

If this individual wanted to change his interest or passion and turn it into a business, he would be hard pressed to get those same stores to take his effort seriously. They would eventually do so, but it would take a lot longer than needed.

When you are serious about your business, you must behave as if the business is serious. That means that you get all the accoutrements of a serious business. Here are just some of the basics:

  • A separate telephone number that is answered professionally.
  • A separate business checking account.
  • A business name or DBA alias.
  • A business license.
  • A department store credit card or store credit.
  • A business credit card.
  • Business cards,
  • Letterhead with your business name.

This is your brand!

These make up what is known as the brand of a business.

Much like many major businesses create a brand that’s recognized world wide, so should you create your own brand. It could be just your name, if appropriate. Or, it could be a business name that is in line with what you are attempting to create. Whichever way you go, make sure you differentiate yourself from the crowd.

Although one name brands are common and easy to remember (for instance, “Microsoft, Apple, IBM, Ford, Wendy’s) you don’t necessarily have to stay at one name, you could go with two: Pepsi-cola, Coca-Cola, just to name the ones I could remember. Seriously though, create a brand name that is uniquely yours and then add a logo. You want to make sure that your customers remember you if not for your product, then your brand. Once you have created your brand, protect it. It’s a valuable business asset.

Once you have created your brand, make sure that you keep your business and your private affairs separate. This, even more so, when it comes to business credit. Create a business entity and make sure that it stays a business entity because it is that important. If you won’t do that, you are not serious enough about being in business.

All the very best on your business endeavors.