It is of little surprise that marketing campaigns that advertise toll free numbers for people to phone are much more successful than marketing campaigns that require people to pay for the cost of making the call. Of course, the fact that it does not cost people any money to get in contact is a major factor in this, as nobody likes to spend money unnecessarily, but there is a big psychological factor too. By paying for the call, you are saying that you really, really want people to contact you, and that can be enough to turn borderline customers into actual customers. Companies also like toll free numbers because they are portable and have additional reporting and routing capabilities. Additionally, if a company has just a local phone number, and they want to run a national marketing campaign, or even just one in a nearby city, then people will be more reluctant to phone them. For some reason, customers have no problems with dealing with a local or national company, but do have issues dealing with companies that are based solely in a town or city that is different from their own. Using a toll free number allows you to hide that fact. Getting a toll free number does not require you to buy any extra equipment or to have an extra phone line installed. Once you choose your number the company that you buy it from can set it up to ring through to any phone that you choose, such as your cell phone or your office phone. As for the process of choosing a number, they are allocated on a first-come, first-served basis. In the U.S. they commonly begin with 800, 888 or 877, and in the UK they commonly begin with 0800, 0845 or 0844. Each country will have a slightly different format for their toll free phone numbers.
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